Boost Your Online Presence

Just take a quick look around you when you are out and about today and you will notice just how many people are engrossed in social media. This is a trend that has been growing for the past decade, and it is not likely to slow down anytime soon. As a business, you need to be actively in social media in order to boost your online presence.

The Importance of Being Visible Online

If people do not see your business online today, the chances are slim that you will ever have the opportunity to win them over as a customer. You simply must be visible online in a variety of ways today. Consider your website as a primary example of this new reality. You may have created the most modern looking and functional site in your area. In fact, it outshines the competition and it should bring enormous growth potential to your business as a result. That is great, but if people cannot find you online then it is all for nought. You must have a targeted SEO strategy designed to reach potential customers when they go to search for a business in your area.

Today, most people conduct a search online via one of the global Internet search engines when they are in need of a product or service. Many people do not even notice a business when they drive by it anymore, so you are out of luck if you have a physical location. They are much more likely to come your way via an online search than any other method available in the marketing world today. You want to focus on the content that you develop for your website. Make sure that is relevant to your target audience, and that it contains the keywords that they are likely to be searching for. Update the site often, and embrace an SEO strategy implemented by your digital marketing team, and you will begin to see an increase in Web traffic as a result.

What is Online Marketing?

Online marketing is a way of reaching today’s consumer where they are. In the past, businesses relied on advertising in newspapers and magazines to reach their customer base. The problem with this method is that it required quite a considerable outlay of cash in order to be effective.

Ways to Boost Your Online Marketing

Search Engine Optimization (SEO) is at its highest nowadays as an online marketing strategy. Google has improved and helped in tracking leads and conversions. It’s still a valuable advertising and marketing tactic, however no much longer a trend to make use of – Email advertising and marketing is and constantly will be a staple, as will certainly social media.


Content Marketing is still a relatively fresh frontier. Neil Patel, serial entrepreneur, Search Engine Optimization master and popular blog owner mentioned just recently, “Content advertising the new Search Engine Optimization.” The question is, with the advent of services, tools and blogs that assist businesses develop even more material much more easily, how can businesses have that coveted break and grow their brand? As material marketing likewise goes mainstream, the “information sound” consumers listen to will just improve. Exactly how can companies break with and find a new growth chance?

I want to wager my years as an online marketer and entrepreneur that the future of Web marketing lies in something quite instinctive that I prefer to call Partnership Advertising and marketing.   Say you wish to grow your business and I wish to grow my business, and given that we share the very same target customers yet aren’t direct rivals, we make a decision create a formal alliance to help one another by cross-promoting each other’s “things” (our products, article, tweets, etc.). Therefore, you acquire even more direct exposure and entice new consumers, and I also boost my reach.

Here are 3 steps (and one bonus pointer) to assist you:

  1. For each call, ask yourself if this individual is creating content pertinent to your on the internet followers, and furthermore, would they see worth in discussing your material with their audience? Our audiences acquire even more valuable know-how and concepts, we both look great for supplying them with this content, and in the lengthy run we both acquire more consumers (without generating a lot more content each se).
  2. Make a decision just how to manage your advertising alliances. You’ll use this team to upload hyperlinks to content you really want help advertising, and furthermore, you’ll check it routinely to view which of your allies you can aid out (by retweeting or liking, for instance).
  3. Track results. Have you and your allies seen an increase in the variety of likes or tweets your articles get? Has your website viewed a substantial jump in traffic? And, finally, has your customer count increased?

Benefit: If you arrange your partnerships well, you can efficiently add it to your advertising and marketing mix in simply a couple of mins each day or 20-30 minutes per week. You make content (which you’re currently doing), you discuss it with your allies, and they aid you.

Online Marketing Ideas

Online Marketing has developed and evolved amazingly through time. Have you embraced and used any of these ideas for online marketing? What do you think?


  • Neglect your website at your very own risk. You’ve placed it off long  enough; it’s time to get major about your internet site. The changing face and necessities of your customers, integrated with the surge of online technologies in the work environment, have actually left your overlooked website inadequate. If you utilize Google every day to research products and business, don’t you believe your clients do too? Make it a top priority  to transform your website into a customer-focused sales equipment.
  • Desert ‘megaphone advertising and marketing‘ methods. Megaphone advertising and marketing is shouting at many with the hopes of drawing in a few. Examples of megaphone strategies consist of print marketing, yellow page advertising and marketing, directory site marketing, untargeted banner marketing, sales calls and mass email blasts. Megaphone advertising strategies do not work as a result of an essential change in consumer behavior. Customers don’t  like megaphone and interrupted marketing is a disturbance. Customers intend to be in control of the info they obtain. With megaphone advertising and marketing, the company is in control. What should you do?
  •  Embrace ‘magnet marketing‘ techniques. Magnetic advertising conquers the troubles of megaphone advertising by putting the customer in control. Magnet marketing aids you to be found by clients at the very minute they have a necessity for your services and products. It enables you to make depend on by giving customers with information they value to entice them to your website to do business. Examples of magnetic marketing techniques include material advertising and marketing, seo, pay-per-click marketing and social media sites advertising and marketing.Not only do magnet advertising strategies create additional sales and leads, yet they are likewise cheaper. According to study, companies that concentrate on magnet advertising and marketing methods have a 62 percent reduced cost-per-lead compared to companies that focus on megaphone marketing methods.
  • Content advertising and marketing is becoming the brand-new marketing. To get in front of them in the first location, you require great material.Individuals do not choose to collaborate with you merely due to the fact that you provide the appropriate products at the best cost. They choose you given that you and your team have important, customized knowledge regarding the applications of your products. Lead with that said specialized expertise in your advertising by composing finest practice write-ups, shooting ‘how to’ videos, generating an insightful blog site and developing educational overviews and whitepapers. By marketing your know-how rather than simply marketing your products, you will create an unique distinction in the industry.
  • Prepare for the mobile marketing transformation. Are you prepared for the coming mobile advertising and marketing change? You could develop a custom mobile website on your own or take benefit of cutting-edge services  to produce a mobile model of your site in mins.  Likewise, consist of a lot more video clip content on your site, due to the fact that it’s much easier to view than text. Probably you must make an app to assist your clients and salespeople be much more effective. Whatever your approach, start considering how you should optimize your company for the small screen.
  • Personal online marketing is hitting the mainstream. Increasingly more these days, folks are ‘googling’ names of people  before they do business. Exactly what will they locate when they look on your name? It could be time to begin if you haven’t started building your individual online brand. It will can be found in useful when you’re trying to make a sale, find a work or form a company partnership. Begin by creating a content-rich LinkedIn profile on your own. Take into consideration registering a domain name with your name and  generating a blog. Begin composing write-ups and send them to online field magazines. You have an online brand name whether you like it or otherwise, so you may too take charge of it.

It’s time to quit counting on subjective measures when examining the return on your advertising investments. Advertising and marketing needs to be accountable for revenue and earnings so you could quickly determine the tasks that are working and not functioning. One of the wonderful points concerning on-line advertising is you could gauge everything.

Content Marketing For 2014

In 2013, digital marketing development was at its height which somehow provided us a picture of what the future holds for online marketing. In 2014, we witness many changes as Google has come up with their own transformation. The mobile marketing is developing its own market as more people have access to gadgets with internet capability.

Indeed, content management has become important as more people read and take note of Here is what we can watch out for this 2014:


Noise – New Outlooks in Science and Engineering

Football of the future

Football is the most popular sport on the planet and while it has changed a lot over the last forty years the basic game is still the same as it was a hundred years ago. Not for long! Science and engineering are beginning to play a significant role in the development of the game. Find out more

Football of the future Txtonyms

Ever noticed how your mobile phone always seems to pick the wrong word when you’re using predictive text messaging?
Find out why

Listen to the NOISE Listen to the NOISE noise

Our NOISEmakers have been making NOISE on the radio.
Click here to listen.

Teacher information pack Teacher information pack

NOISE information pack for teachers.

Did you know…

…..the hottest part of chilli is not the seeds? …..we are made of stardust?

NOISE in the news

Civil Engineering

Wednesday, January 27, 2010 – Guardian Careers Forum
NOISEmaker Alex McKie will be answering questions on The Guardian Online Careers Forum on Thursday 28th January from 1-4pm on what it’s like to have a career in civil engineering. Click on the link and put your burning questions to Alex.

Podcast: Gold, storms and dinosaurs
Wednesday, January 13, 2010 – Planet Earth
NOISEmaker Dr Andy Russel is interviewed for a Planet Earth podcast. Andy spoke to Sue Nelson about the work he’s doing to make forecasting storms easier.

John Moriarty on The One Show

Wednesday, January 13, 2010 – The One Show
John Moriarty appeared on the BBC’s The One Show on 12th January, working out the probability of a member of the public being called up for jury service.

New British Research Scheme Set Up To Tackle Shipping Emissions
Wednesday, December 09, 2009 – HandyShippingGuide
UK – A new initiative has been launched by the Engineering and Physical Sciences Research Council (EPSRC) to study both ways to tackle the problem of emissions created by the global shipping industry and the effect new legislation will have on the UK’s shipping industry, a substantial employer with over 200,000 people in Britain either directly involved or employed by associated service industries.

Meet the superheroes of science

Monday, November 16, 2009 – New Scientist
Back in 1969, a team of scientists discovered that a deadly micro-organism had hitched a ride to Earth on the back of a military satellite, killing every human who had the misfortune to come near it. Luckily, that’s just the plot of sci-fi thriller The Andromeda Strain. But don’t rule out the possibility just yet.

Science & Engineering in the news

The Mathematics of Magic

Matt Parker explains the science behind maths

Patient ‘locked in’ by brain injury answers question using thoughts alone
A man who was presumed to be in a vegetative state for five years has answered questions using his thoughts alone in a ground-breaking experiment that promises to allow some patients who are “locked in” by brain injuries to communicate.

Sweat and blood: why mosquitoes pick and choose between humans
For some people, a mosquito in the room is a threat to any little patch of exposed skin, while others seem to go unscathed. Now scientists have discovered chemicals in human sweat that make certain individuals more attractive to the insects.

Nature’s hot green quantum computers revealed
WHILE physicists struggle to get quantum computers to function at cryogenic temperatures, other researchers are saying that humble algae and bacteria may have been performing quantum calculations at life-friendly temperatures for billions of years.

Under the weather? Just swallow a doctor
The day when patients can “swallow their doctor” has come a step closer with the development of a submicroscopic nanoparticle that acts as an intelligent pill to deliver drugs when and where they are needed in the body.


Read our NOISEmaker’s blogs

Science & Engineering events

Cool jobs in science & engineering

Got a science or engineering question…ask us

Useful links for science & engineering

NOISE (New Outlooks In Science & Engineering) is a UK-wide campaign funded by the Engineering & Physical Sciences Research Council (EPSRC). Initiated in 2000, it aims to raise awareness of science and engineering among young people.