The marketing industry is undergoing a drastic change in recent years due to the digital revolution. The process of marketing has changed from traditional marketing such as TV and print ads, to digital marketing such as SEO, PPC, email marketing.
Marketing on the internet starts by creating content for your website or blog. This content can be videos, blog posts, social media posts or infographics. The goal of this content is to generate leads for your company or promote some aspect of your business. You have to find suitable channels for it – Facebook groups, Twitter chats etc., and then grow your following on those channels. And lastly you have to optimize your website with SEO so that more people will find it on Google search engine results pages (SERPs).
People like to shop online because it saves them time and money. The internet has made it possible for people to shop from the comfort of their homes and this has increased the amount of people who prefer shopping online.
Online marketing is a form of marketing in which electronic devices are used to create, send, and track marketing messages over computer networks, mainly via social media.