Marketing has shifted from traditional mediums to digital marketing. The internet has given marketers the opportunity to advertise their products and services at scale. The marketing options for digital marketing are endless – social media, email marketing, content marketing, influencer marketing, etc.
The effectiveness of digital or online advertising is measured by metrics like click-through rate (CTR), ad impressions, and conversions. Digital advertising is highly measurable and gives marketers statistical insights into how much it can be worth for their business.
Promotion of a marketing service online is a tedious task. This is because the marketing service has to deal with more than one channel for promotion. The marketer can do this by using social media for promotion of the product or service that they are offering.