Fist Digital advising company focuses on the fact that the number of the internet users is increasing daily where stakeholders are doing their best to benefit from this furious trend. Statistics say even 50% of the human population is now connected online which diverted to numbers gives us some incredible calculation. Development of this is focusing every business to reach their audience online by using the internet at a large scale. Here is where the field of Marketing dominates and takes its role while experiencing revolution and evolving like no other area. Fist Digital gives you some 5 basic facts that will make anybody believe, if already not, in the power and popularity of Digital Marketing.
Every minute in Digital Space
One killing fact is that over 150 000 000 emails are sent every minute in Digital world. Nobody has to be a math expert to realize the importance of only this number. Only knowing this amount of activity anybody would be crazy if not being included some way in Digital Marketing. Fist recommends to anybody to inform more about other numbers regarding Digital Marketing if they wish to promote their business. 70000 tweets a minute or 700000 searches made on Google sound pretty fascinating, doesn’t it?
Social Media constant grow
Facebook as the most famous Social Media platform has around 1.8 billion users. Keep in mind this is growing from hour to hour constantly. This is most perfect, fertile ground for any type of advertising which only results by pouring billions of dollars in this platform alone.
Mobile search dominates
This is a real era of mobile domination regarding digital marketing. This is a form of great advantage while reaching important customers. Sharing your story or press release while driving or being in an airplane presents really a great power in this world. Statistics say even 50% of searches in the world are made on mobile. So it is essential to make sure your website goes mobile-friendly. Best recommended way is to use responsive design which will respond to any device your audience is using. The same thing is with email marketing, and it is essential to keep your email marketing mobile friendly also.
As Fist Digital says, this is one of the hottest areas in the Digital Marketing world. The visual world is something that will always attract any age, gender or profession when it comes to business or pleasure. Showing them how to solve some problem, how to do something or having a peek into your business will for sure get more of their attention. Fist Digital always talks about the consideration of creating a YouTube channel which is for free and exposes your business to the widest audience.
In the end, Fist Digital will always remind everybody of the fact if you are the best at what you do, domination is inevitable.
This is a technology which made huge progress in very short time becoming a very hot conversation topic among most of human society. While some people find it extremely scary and something that could erase humankind others find it truly fascinating. Fact is it could be as moral as we build it but it is a really hard road to overcome. Just think of the moral side of digital marketing and social media. There are some facts about it that amaze lot of people while others feel pretty terrified about it.
1. It’s a female
We all noticed while watching and listening to the movies that fine female voice and appearance presenting artificial intelligence. It is not terrifying as it is fascinating. It is shown with studies that both genders enjoy much more sound of the female voice and usually men work on artificial intelligence so as they find their science attractive they consider it to have also visually attractive shape and what is better than a nice looking female figure? Is there anything more to say when connecting to digital marketing and female gender?
2. Moment of Apocalypse
Everybody is aware of the fact that artificial intelligence improves everybody’s life in some way, starting from simple house-keeping to more global roles like safer roads or medicine help. But it is also not a science fiction fact that it presents an incredible threat. Some scientists even compare it with nuclear weapons mentioning that there is only one chance of making it work right because losing control just once leads to disaster. This kind of power also grows within digital marketing leading to the destructible use of important information.
3. Smarter than humans
Power of learning is incredible within artificial intelligence and it is becoming incredibly smart that even some scientists say it will reach an adult human level of intelligence by 2029. Some even believe a moment of melding humans and artificial intelligence into one entity is inevitable. It is not a lie that people are already losing their real lives in a world of Facebook, Twitter, Instagram living some perfect, artificial life.
4. Repairing itself
There are robots with a power, based on algorithm calculation to figure out how to fix themselves in order to function properly as before. There is an even similar process going on in nature, more precisely in a world of atoms making up the Earth.
5. Artificial intelligence pets
Just imagine a pet that doesn’t make any mess, is not destructive doesn’t have to be fed or taken out while making a strong emotional contact with you. It sounds a little weird but it is a real fact this will be only viable option for most people as we become overpopulated. It is the same as we don’t have to go somewhere to see something and enjoy it, just turning on our mobile phone and opening some Instagram or Facebook profile shows whatever we want to know and look without almost any effort.
Develops a romantic relationship
As this sounds completely unbelievable it is much closer than we think. Just think of all the sex toys that use robotics people already are using for promised pleasures. We don’t have to mention the impact of Social Media in incredibly false relations made between people.
This computer is an interesting product of artificial intelligence that amazingly puts together an incredible number of information, graphs and charts in order to make just right information work in real time or how some would say, predict future. In Digital Marketing foundation that makes all the power is also information which makes the world go round.
A digital marketing expert could easily be labeled as a conductor. Many players in the game, lots of tools and technology instruments and a big audience have to be connected in one perfect functioning business cycle. All these digital and social channels require certain knowledge to be operated successfully. This operation has to be focused as on each channel also on channels interacting together.
Nicholas Jager as a famous marketing expert who specialized in social media and content marketing says it is all about keeping up with the high tempo of change. This is an expert followed by outnumbering public thanks to his great experience, knowledge and craving for new things. Also with a great, long term experience as a Copyblogger, Jager possesses great knowledge about most useful tools, tips and resources regarding digital marketing. As a creator of many Marketing Guides and speaker of many marketing events across the world, Jageris always mentioning few facts and skills that make a strong foundation for the successful digital marketer.
As we already said the digital marketing world grows and changes at a frightening speed where new upgrades take place on a daily level. Every successful digital marketer has to be prepared in advance for this and develop strong willing to embrace this in his career. Every digital company today needs an employee who is not just able to change and keep up but also thrives on it.
Craving to learn new stuff must be continuous to define a successful digital career. This will ensure anybody to keep up with the development of new trends and industry news. Jager guarantees that finding an area that will be most productive for you while it presents your passion is the magic formula. This is a thing digital company just love with their employees. Becoming a specialist in your particular area as a self-motivator can’t be negative in any aspect.
Analytical drive that will make you see how thing work and is it worth it, plus creative desire to make and try something new will get you anywhere you want in the digital world. Finding new opportunities, solutions of problems and taking practical risks are some of the skills that will make anybody successful digital expert for sure.
Usually, neither one digital expert works alone. There is always some special tip, tool or experience your colleague possesses that could do wonders for your project. This is, of course, both sided. Be prepared to help your colleagues also when in need. Working and getting along with others impacts not just the morale of the team but also the productivity of your company.
Our attitude really affects everything we do. Not just business but also private life is significantly formed by our attitude depending is it bad or good, negative or positive. Jager focuses on two most important things in life and those are enthusiasm and passion about what you do in life. This will help you go through the most difficult time how at work also in your private life.
Before there was a specific communication line between company PR staff and the media as an original form of press release, today we have different, modern and much faster form as Yahoo News and Google News which use press release as a direct communication tool with the public. These forms are not only perfect distributors but also present great tools for attracting incoming links. Everybody who owns successful business is aware of the opportunity and importance when making sure press release receives maximum exposure. So, there are also some basic steps which maximize this visibility of press release content.
Choose something worth announcing
No matter how well we optimize something it will not do the work if it is boring news. So put some time and effort to find something more interesting and specific which will attract a certain amount of audience. Just be careful with using too many keywords or sufficient information, it will only reduce the number of readers and efficiency of search engines. Certain web page optimizations will help you create just the right release with proper keywords on proper places of the document.
Distribute the release
If your story has few angles to begin with, then use it properly, so the search engines do the best for you. Do not release your news same day through more wire service, search engine will only filter out the duplicates. Make sure you choose the one you find best for the beginning and be patient.
There are few forms of great attraction for your future consumers regarding your press release. Things like free trials, special offers, consultations and webinars come pretty handily while making the maximum efficiency of your release. Also, some landing pages as destinations of some implanted links that will convert referred press release consumers to the desired outcomes are more than welcome in your press project.
Simple and consistent
Keep this two things in mind while proceeding your news to bloggers and journalist. Do some research about them before giving them your pre-write form of the press release. It is also important to find some proper blog authorized media room which contains perfect tools for making a perfect form of your release which will easily subscribe to any company news.
Blog post version
It is not possible to do this with all types of release content. It must fit certain standards of social media network cultures so you can promote it just the right way. For example, it shouldn’t be directly submitted to Stumble Upon, Digg or Netscape network.
Linking proper social bookmark services from the online media room create very useful and efficient links for search engines. This presents a perfect final step in your press release project.
Football of the future
Football is the most popular sport on the planet and while it has changed a lot over the last forty years the basic game is still the same as it was a hundred years ago. Not for long! Science and engineering are beginning to play a significant role in the development of the game. Find out more
Football of the future Txtonyms
Ever noticed how your mobile phone always seems to pick the wrong word when you’re using predictive text messaging?
Find out why
Listen to the NOISE Listen to the NOISE noise
Our NOISEmakers have been making NOISE on the radio.
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Teacher information pack Teacher information pack
NOISE information pack for teachers.
Did you know…
…..the hottest part of chilli is not the seeds? …..we are made of stardust?
NOISE in the news
Wednesday, January 27, 2010 – Guardian Careers Forum
NOISEmaker Alex McKie will be answering questions on The Guardian Online Careers Forum on Thursday 28th January from 1-4pm on what it’s like to have a career in civil engineering. Click on the link and put your burning questions to Alex.
Podcast: Gold, storms and dinosaurs
Wednesday, January 13, 2010 – Planet Earth
NOISEmaker Dr Andy Russel is interviewed for a Planet Earth podcast. Andy spoke to Sue Nelson about the work he’s doing to make forecasting storms easier.
John Moriarty on The One Show
Wednesday, January 13, 2010 – The One Show
John Moriarty appeared on the BBC’s The One Show on 12th January, working out the probability of a member of the public being called up for jury service.
New British Research Scheme Set Up To Tackle Shipping Emissions
Wednesday, December 09, 2009 – HandyShippingGuide
UK – A new initiative has been launched by the Engineering and Physical Sciences Research Council (EPSRC) to study both ways to tackle the problem of emissions created by the global shipping industry and the effect new legislation will have on the UK’s shipping industry, a substantial employer with over 200,000 people in Britain either directly involved or employed by associated service industries.
Meet the superheroes of science
Monday, November 16, 2009 – New Scientist
Back in 1969, a team of scientists discovered that a deadly micro-organism had hitched a ride to Earth on the back of a military satellite, killing every human who had the misfortune to come near it. Luckily, that’s just the plot of sci-fi thriller The Andromeda Strain. But don’t rule out the possibility just yet.
Science & Engineering in the news
The Mathematics of Magic
Matt Parker explains the science behind maths
Patient ‘locked in’ by brain injury answers question using thoughts alone
A man who was presumed to be in a vegetative state for five years has answered questions using his thoughts alone in a ground-breaking experiment that promises to allow some patients who are “locked in” by brain injuries to communicate.
Sweat and blood: why mosquitoes pick and choose between humans
For some people, a mosquito in the room is a threat to any little patch of exposed skin, while others seem to go unscathed. Now scientists have discovered chemicals in human sweat that make certain individuals more attractive to the insects.
Nature’s hot green quantum computers revealed
WHILE physicists struggle to get quantum computers to function at cryogenic temperatures, other researchers are saying that humble algae and bacteria may have been performing quantum calculations at life-friendly temperatures for billions of years.
Under the weather? Just swallow a doctor
The day when patients can “swallow their doctor” has come a step closer with the development of a submicroscopic nanoparticle that acts as an intelligent pill to deliver drugs when and where they are needed in the body.
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Useful links for science & engineering
NOISE (New Outlooks In Science & Engineering) is a UK-wide campaign funded by the Engineering & Physical Sciences Research Council (EPSRC). Initiated in 2000, it aims to raise awareness of science and engineering among young people. www.epsrc.ac.uk
Just take a quick look around you when you are out and about today and you will notice just how many people are engrossed in social media. This is a trend that has been growing for the past decade, and it is not likely to slow down anytime soon. As a business, you need to be actively in social media in order to boost your online presence. More
If people do not see your business online today, the chances are slim that you will ever have the opportunity to win them over as a customer. You simply must be visible online in a variety of ways today. Consider your website as a primary example of this new reality. You may have created the most modern looking and functional site in your area. In fact, it outshines the competition and it should bring enormous growth potential to your business as a result. That is great, but if people cannot find you online then it is all for nought. You must have a targeted SEO strategy designed to reach potential customers when they go to search for a business in your area.
Today, most people conduct a search online via one of the global Internet search engines when they are in need of a product or service. Many people do not even notice a business when they drive by it anymore, so you are out of luck if you have a physical location. They are much more likely to come your way via an online search than any other method available in the marketing world today. You want to focus on the content that you develop for your website. Make sure that is relevant to your target audience, and that it contains the keywords that they are likely to be searching for. Update the site often, and embrace an SEO strategy implemented by your digital marketing team, and you will begin to see an increase in Web traffic as a result.
Online marketing is a way of reaching today’s consumer where they are. In the past, businesses relied on advertising in newspapers and magazines to reach their customer base. The problem with this method is that it required quite a considerable outlay of cash in order to be effective. More
Search Engine Optimization (SEO) is at its highest nowadays as an online marketing strategy. Google has improved and helped in tracking leads and conversions. It’s still a valuable advertising and marketing tactic, however no much longer a trend to make use of – Email advertising and marketing is and constantly will be a staple, as will certainly social media.
Content Marketing is still a relatively fresh frontier. Neil Patel, serial entrepreneur, Search Engine Optimization master and popular blog owner mentioned just recently, “Content advertising the new Search Engine Optimization.” The question is, with the advent of services, tools and blogs that assist businesses develop even more material much more easily, how can businesses have that coveted break and grow their brand? As material marketing likewise goes mainstream, the “information sound” consumers listen to will just improve. Exactly how can companies break with and find a new growth chance?
I want to wager my years as an online marketer and entrepreneur that the future of Web marketing lies in something quite instinctive that I prefer to call Partnership Advertising and marketing. Say you wish to grow your business and I wish to grow my business, and given that we share the very same target customers yet aren’t direct rivals, we make a decision create a formal alliance to help one another by cross-promoting each other’s “things” (our products, article, tweets, etc.). Therefore, you acquire even more direct exposure and entice new consumers, and I also boost my reach.
Here are 3 steps (and one bonus pointer) to assist you:
- For each call, ask yourself if this individual is creating content pertinent to your on the internet followers, and furthermore, would they see worth in discussing your material with their audience? Our audiences acquire even more valuable know-how and concepts, we both look great for supplying them with this content, and in the lengthy run we both acquire more consumers (without generating a lot more content each se).
- Make a decision just how to manage your advertising alliances. You’ll use this team to upload hyperlinks to content you really want help advertising, and furthermore, you’ll check it routinely to view which of your allies you can aid out (by retweeting or liking, for instance).
- Track results. Have you and your allies seen an increase in the variety of likes or tweets your articles get? Has your website viewed a substantial jump in traffic? And, finally, has your customer count increased?
Benefit: If you arrange your partnerships well, you can efficiently add it to your advertising and marketing mix in simply a couple of mins each day or 20-30 minutes per week. You make content (which you’re currently doing), you discuss it with your allies, and they aid you.
Online Marketing has developed and evolved amazingly through time. Have you embraced and used any of these ideas for online marketing? What do you think?
- Neglect your website at your very own risk. You’ve placed it off long enough; it’s time to get major about your internet site. The changing face and necessities of your customers, integrated with the surge of online technologies in the work environment, have actually left your overlooked website inadequate. If you utilize Google every day to research products and business, don’t you believe your clients do too? Make it a top priority to transform your website into a customer-focused sales equipment.
- Desert ‘megaphone advertising and marketing‘ methods. Megaphone advertising and marketing is shouting at many with the hopes of drawing in a few. Examples of megaphone strategies consist of print marketing, yellow page advertising and marketing, directory site marketing, untargeted banner marketing, sales calls and mass email blasts. Megaphone advertising strategies do not work as a result of an essential change in consumer behavior. Customers don’t like megaphone and interrupted marketing is a disturbance. Customers intend to be in control of the info they obtain. With megaphone advertising and marketing, the company is in control. What should you do?
- Embrace ‘magnet marketing‘ techniques. Magnetic advertising conquers the troubles of megaphone advertising by putting the customer in control. Magnet marketing aids you to be found by clients at the very minute they have a necessity for your services and products. It enables you to make depend on by giving customers with information they value to entice them to your website to do business. Examples of magnetic marketing techniques include material advertising and marketing, seo, pay-per-click marketing and social media sites advertising and marketing.Not only do magnet advertising strategies create additional sales and leads, yet they are likewise cheaper. According to study, companies that concentrate on magnet advertising and marketing methods have a 62 percent reduced cost-per-lead compared to companies that focus on megaphone marketing methods.
- Content advertising and marketing is becoming the brand-new marketing. To get in front of them in the first location, you require great material.Individuals do not choose to collaborate with you merely due to the fact that you provide the appropriate products at the best cost. They choose you given that you and your team have important, customized knowledge regarding the applications of your products. Lead with that said specialized expertise in your advertising by composing finest practice write-ups, shooting ‘how to’ videos, generating an insightful blog site and developing educational overviews and whitepapers. By marketing your know-how rather than simply marketing your products, you will create an unique distinction in the industry.
- Prepare for the mobile marketing transformation. Are you prepared for the coming mobile advertising and marketing change? You could develop a custom mobile website on your own or take benefit of cutting-edge services to produce a mobile model of your site in mins. Likewise, consist of a lot more video clip content on your site, due to the fact that it’s much easier to view than text. Probably you must make an app to assist your clients and salespeople be much more effective. Whatever your approach, start considering how you should optimize your company for the small screen.
- Personal online marketing is hitting the mainstream. Increasingly more these days, folks are ‘googling’ names of people before they do business. Exactly what will they locate when they look on your name? It could be time to begin if you haven’t started building your individual online brand. It will can be found in useful when you’re trying to make a sale, find a work or form a company partnership. Begin by creating a content-rich LinkedIn profile on your own. Take into consideration registering a domain name with your name and generating a blog. Begin composing write-ups and send them to online field magazines. You have an online brand name whether you like it or otherwise, so you may too take charge of it.
It’s time to quit counting on subjective measures when examining the return on your advertising investments. Advertising and marketing needs to be accountable for revenue and earnings so you could quickly determine the tasks that are working and not functioning. One of the wonderful points concerning on-line advertising is you could gauge everything.
In 2013, digital marketing development was at its height which somehow provided us a picture of what the future holds for online marketing. In 2014, we witness many changes as Google has come up with their own transformation. The mobile marketing is developing its own market as more people have access to gadgets with internet capability.
Indeed, content management has become important as more people read and take note of Here is what we can watch out for this 2014: